I’m Alec, I was brought up in New Zealand where I lived until I was 21. After graduating university with a degree in marketing and business development, I had to make a choice – either I could get a real job like all of my friends; or sell everything I owned, buy a one-way ticket to the other side of the world, and worry about the rest of the details later. Always one for sensible decision making, I chose the latter.

After a couple of years of working seasonal jobs and backpacking across Europe, I decided it was time to get a real job and so headed for London where I soon found myself working in a general digital marketing role. From there, my interest in SEO and PPC grew, and so I’ve recently moved to Red or Blue to specialise in SEO.

Music is a big passion for me – I’m the guy sitting next to you on the tube who has his headphones up too loud; if I was stuck on a desert island, I’d take nothing but an MP3 player; and when I’m not at work, you’ll often find me at a live music venue.

I occasionally blog about travelling on the cheap or obscure website stuff that grabs my interest – you can find out more by searching for Alec Bertram.