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6 Attributes Found in Leading SEO Pros

In any industry, there are those career professionals who stand out above the rest, and the best of the best tend to share the same attributes. You can find comprehensive outlines on how to hire the right SEO professional, and what skills and qualities they should have.

Accurate or inaccurate as they may be, sometimes those looking for professional SEO assistance don’t need to know what to look for; they need to know what to expect. These 6 attributes should be present in every successful SEO pro; they’ll all be to the benefit as far as the services provided go, but they are also quirks you’ll have to bare with.

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Keyword Eye: Visual Keywords for SEO Strategy

In business, everyone operates a little bit differently, and there’s a new tool that helps visual SEOs gather and interpret data in a way that works for them. Keyword Eye is a simple tool that builds off of Google’s keyword tool. Instead of presenting the information with charts and numbers, it creates a kind of mind map with the hottest keywords made to stand out with visual effects.

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Mobile Searches: The Next Trend in SEO?

Today there are various devices that make it possible for individuals to browse the Internet while they’re on the go. Since it’s no longer necessary to be tied to a computer to get online, there is a whole new world of SEO being opened up. As companies are just beginning to embrace more mainstream SEO strategies, there is another trend that they need to consider getting on board with to effectively market their business.

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Measuring Social Media Success

Businesses and individuals with a personal “brand” to promote are urged to make their social media presence known on sites like Facebook, Twitter, Linked In, and other more industry specific sites. On these social networking sites, people can engage with others and create a strong network simply through sharing resources and chatting (about businesses-relevant and non-relevant topics). Businesses tend to monitor their social media accounts for success, but not all of them have the tendancy to measure them.

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How Facebook Helps Your SEO Strategy

Facebook may have started as a place for teens to connect, but since it launched it has grown to be a staple for all things online – including marketing! As a result, Facebook can play a major role and help your SEO strategy in a number of ways. Some are directly related while other benefits strengthen your brand in a way that improves the effectiveness of your SEO.

Here are some of the ways that you will find simply setting up a Facebook page can make all the difference to your business.

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Spread Brand Awareness to Enhance SEO Strategy

Believe it or not, there are some SEO strategies that do not need technology to be effective. Or, in the very least, not the technology that you would usually think of when it comes to SEO. While you work to get your business off the ground and increase online exposure by using the services of a qualified SEO business, you can also work on improving your brand awareness offline to benefit it.

When you’re marketing your business, SEO can allow people to find your business even when they’re not familiar with your name; just your services. Offline brand awareness activities can help to strengthen your SEO strategy because people can learn your business name. In today’s world, brand reputation is solidified by the presence of a website. As individuals learn of your services and name through advertising and networking and looking you up online, they’re helping your search engine rankings since every hit to your site puts you in a better position. If potential clients catch your tag-line or information about your services, but forget your name, then keywords are coming into play there too.

With a little bit of effort offline, your online marketing campaign can have an even greater effect. Thinking about online and offline brand awareness just won’t do you any favours!

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Google Instant and What it Means for SEO

By now you’ve probably heard the news about the new Google Instant application that offers search results as you type. When Google launched this new search engine, they claimed that the main motivation behind its creation was to save time for users. The application is designed to guess at the query you’re making as you type. It constantly pulls search results as you add more keywords to your query. On average, it’s estimated that it will save users about 5 seconds for each query. That may not sound substantial, but what will be is the effect that it will have upon SEO.

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Google Real Time Search: Brands that Dominate a Letter

Since the launch of Google Instant, many of us in the world of SEO have been having a bit of fun with the tool to determine how this might transform our strategies. The most notable change that will come from the launch of Google Instant will be the sudden need for individual brands to dominate search results by letter, or even by number (take a look at our overview on Google Instant to learn why). Real time searching means that websites will no longer have to worry about getting the strongest rankings for a complete keyword or query; they want to find their way to the top of the pack for relevant letters that apply to the keywords.

To date, SEO strategies have not taken this new element into consideration, but of course, already there are results as the top ranking sites already appear to top the lists. In the UK, brands like Argos, Zara, eBay and John Lewis all dominate their letter rankings. Some of the world’s best known sites also fall under more than one letter and these are YouTube, Google Inc, and MSN. Strangely, another strong site doesn’t make the list at all; Yahoo! is going to need to put some work in to take advantage of this new ranking strategy.

Another interesting thing to consider with regards to the letter/number rankings that Google Instant has created is the fact that different letters have different levels of brand exposure. There are some letters that will just be more frequently queried. So while XBox may be a more frequently searched query for a complete key phrase, it won’t get as much exposure as Sky, which will be commonly viewed as people plug the letter “S” into the application. For some brands, this letter ranking structure will have great benefit, to others, the presence of Google Instant may demand the use of new strategies that ensure they don’t lose the limelight.

Of course, it’s not just letters that will come into play with single keystroke categories. Numbers will finally play a stronger role in SEO as this will become a whole new category brands need to capture.

If you have any other feedback about your time exploring Google Instant, we’d love to hear about it!

Google Real Time Search: Brands that Dominate a Letter

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Are Social Networks Taking Over as an Information Resource?

A recent UK study shows that an increasingly large number of people are relying upon Facebook and Twitter for information rather than using a search engine to find details about news or search for other basic resources. Search engines still seem to be leading the race in the UK at the moment, but not by much, so it’s not hard to believe that soon social networks will take over as an information resource.

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Is the Art of Copywriting Dead Due to SEO?

Copywriting for websites online has undergone changes in recent years due to increased knowledge about SEO strategy that business owners have. It used to be that copywriting was strictly about trying to engage clientele and appeal to them directly with creative marketing content to let people know who you are and what you offer. With the insurgence of SEO, the rules of copywriting have been rewritten and now some are questioning if that has killed the art.

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