Back in December, I wrote a light-hearted little post about how Lego is a great linkbuilding ploy, because it’s popular and quite cool in a geeky sort of way. It basically boils down to the fact that lots of people love Lego, so if you can make some Lego-based content about your brand, chances are people will like it, and maybe even link to it.
Turns out, that post was kind of prophetic in a way that I hadn’t quite expected. Here’s a snapshot of our search traffic terms since I wrote that post on the Red or Blue Digital blog:
So…that was unexpected. “Lego” is now our top trafficked keyword to the site, above even the universally dreaded “not provided”. I can’t quite work out why we should be getting this traffic, as we don’t rank anywhere for the term at the moment. However, there was a spike around January, so it is possible we suddenly, and relatively inexplicably, ranked somewhere at that time, and then dropped.
So the moral of the story is…well I’m not sure. I found this little anomaly pretty entertaining, and have been meaning to write a short post about it ever since I first noticed it. I suppose the lesson to be learned is that you can sometimes pick up traffic to your site or blog from unexpected sources just by making a bit of well-optimised content around a massively trafficked keyword! Also: NEVER UNDERESTIMATE THE POWER OF LEGO.