Introducing Red or Blue Digital’s Newest Recruit!

  • May 3, 2012
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  •   /   Written by Bassmah

When asked to write a blog post about myself, my initial thought was “do I have to?” But while working on an extremely boring task, I decided to take a break and write the post before I lost my mind completely.

Email Marketing: 6 Email Design Tips to Follow

Email marketing effectively means marketing a commercial message to a group of people. In broader respect every mail send to a potential client will be termed as email marketing. With respect to the traditional mail, email marketing has many advantages; as such its potential return on investment can be tracked

Is it a restaurant, a plumber, a locksmith, or a supermarket? Awful search quality from Google

Google has been catching a lot of heat at the moment with many people saying the recent algorithm updates have made search quality worse.  I thought I would chime in on this debate by showing a truly bizarre set of results:

Thirteen Key Take Aways From Friday 13th’s BrightonSEO

If you’re looking for every tiny detail about BrightonSEO then I suggest reading our BrightonSEO write-up. If, you don’t have the time to read nearly 3.5k thousand words of analysis though; here are the key takeaways:

Brighton SEO April 2012 – the ULTIMATE WriteUp

Brighton SEO was a free search conference that took place in the Brighton Dome on Friday 13th April 2012. Four of the Red or Blue team hopped on a train down to the sunny sea-side town to see what we could see beside the seaside.

How can I find guest post opportunities?

Guest posting is a great way to build up some high quality, relevant, backlinks.  Providing you can produce content regularly there is no reason you won’t be able to build up a large number of links consistently over time.  There are plenty of great posts around looking at outreach strategy,

I’m on a Gondola! – What’s happened to local rankings?

Google announced a series of updates on February 29th including the Venice update which affected local search results.  They described it as: Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search

Keyword: (Unintended) – How Lego brings us traffic

  • March 18, 2012
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Back in December, I wrote a light-hearted little post about how Lego is a great linkbuilding ploy, because it’s popular and quite cool in a geeky sort of way. It basically boils down to the fact that lots of people love Lego, so if you can make some Lego-based content

New Google commandment: Thou shall never over optimise

Matt Cutts, Google’s head of web spam and all round master of the Google SERPs made a rather interesting statement whilst chairing a panel at SXSW recently that has caused a bit of speculation, and possibly a lot of SEO’s to quake in their boots.  He said:

The Rel=Author Basics

Google introduced ‘AuthorRank’ back in June 2011. It allows authors to let Google know what content they wrote; helping to support and identify popular writers and bloggers across the web by displaying the author’s image and profile in search results.