Good Habits Of Successful Long Term Social Media Marketing

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Good Habits Of Successful Long Term Social Media Marketing

March 30, 2011
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/ Written by Kun Dang

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Social media marketing has become more of an integral part of any digital marketing mix. As a result, there’s now greater demand for professionals to work with social media as part of their daily activity.

One aspect of social media is the execution of a large scale campaign such as the highly successful Old Spice Guy campaign, earning the brand lots of accolades including an Emmy Award.

Less noteworthy but nevertheless as important is the daily ongoing work behind any brand with a solid online social presence; the ongoing blogging, tweeting and long term efforts in building your brand in multiple communities.

Successful brands that leverage the habit of social media reap long term benefits from doing so. The trick actually comes from making the task of doing social media related work organised and a daily habit.

Here’s my top 3 tips to get into the habit of social media:

1. Set time aside to do social media.
One reason many brands lapse in social media is that other tasks take priority over writing a blog piece or sending out a tweet. The trick here is to start the day doing something from your social media task list. That way, you will always get it out of the way to focus on other important tasks at the end of the day.

2. Use technology to help.
One key feature in social media communities is that there are lots of ways to engage with that community. Think about using apps on your phone or widgets on the desktop to make the process of updating and engaging with your social network more efficient.

3. Measure Results.
With all digital activity, make sure you have metrics to understand what is working and what’s not. Social media involves investment of time and efforts on part of an individual or a team. Make sure you have a system in place to collect KPI’s and take action on the results.

Social media is more then a marketing channel. It’s about having fun and engaging in a genuine way with others. Do that and you are well on your way to successful social media marketing.