Keyword: (Unintended) – How Lego brings us traffic

  • March 18, 2012
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Back in December, I wrote a light-hearted little post about how Lego is a great linkbuilding ploy, because it’s popular and quite cool in a geeky sort of way. It basically boils down to the fact that lots of people love Lego, so if you can make some Lego-based content about your brand, chances are people will like it, and maybe even link to it.

Turns out, that post was kind of prophetic in a way that I hadn’t quite expected. Here’s a snapshot of our search traffic terms since I wrote that post on the Red or Blue Digital blog:

ga lego Keyword: (Unintended)   How Lego brings us traffic

So…that was unexpected. “Lego” is now our top trafficked keyword to the site, above even the universally dreaded “not provided”. I can’t quite work out why we should be getting this traffic, as we don’t rank anywhere for the term at the moment. However, there was a spike around January, so it is possible we suddenly, and relatively inexplicably, ranked somewhere at that time, and then dropped.


traffic spike Keyword: (Unintended)   How Lego brings us traffic

So the moral of the story is…well I’m not sure. I found this little anomaly pretty entertaining, and have been meaning to write a short post about it ever since I first noticed it. I suppose the lesson to be learned is that you can sometimes pick up traffic to your site or blog from unexpected sources just by making a bit of well-optimised content around a massively trafficked keyword! Also: NEVER UNDERESTIMATE THE POWER OF LEGO.

Written by Shaun Myandee

Information Analyst at Red or Blue, has a weakness for shiny toys and tech, is an avid football fan, and loves all that London has to offer (especially food and drink...) Is also the world's best looking SEO guy.

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