Measuring Social Media Success

Businesses and individuals with a personal “brand” to promote are urged to make their social media presence known on sites like Facebook, Twitter, Linked In, and other more industry specific sites. On these social networking sites, people can engage with others and create a strong network simply through sharing resources

How Facebook Helps Your SEO Strategy

Facebook may have started as a place for teens to connect, but since it launched it has grown to be a staple for all things online – including marketing! As a result, Facebook can play a major role and help your SEO strategy in a number of ways. Some are

Spread Brand Awareness to Enhance SEO Strategy

Believe it or not, there are some SEO strategies that do not need technology to be effective. Or, in the very least, not the technology that you would usually think of when it comes to SEO. While you work to get your business off the ground and increase online exposure

Google Instant and What it Means for SEO

By now you’ve probably heard the news about the new Google Instant application that offers search results as you type. When Google launched this new search engine, they claimed that the main motivation behind its creation was to save time for users. The application is designed to guess at the

Google Real Time Search: Brands that Dominate a Letter

Since the launch of Google Instant, many of us in the world of SEO have been having a bit of fun with the tool to determine how this might transform our strategies. The most notable change that will come from the launch of Google Instant will be the sudden need

Are Social Networks Taking Over as an Information Resource?

A recent UK study shows that an increasingly large number of people are relying upon Facebook and Twitter for information rather than using a search engine to find details about news or search for other basic resources. Search engines still seem to be leading the race in the UK at

Is the Art of Copywriting Dead Due to SEO?

Copywriting for websites online has undergone changes in recent years due to increased knowledge about SEO strategy that business owners have. It used to be that copywriting was strictly about trying to engage clientele and appeal to them directly with creative marketing content to let people know who you are

Improvements to Google Search Queries

Google Top Search Queries has been an essential tool for webmasters who want to see just how people are finding their website; an essential feature for managing an effective SEO strategy. They’ve recently made some modifications to this tool, allowing people to focus not just on the TOP queries that

Can Advertising on Twitter Add Value?

Twitter has been talking about introducing an advertising program to the network with the incorporation of sponsored tweets. They promise that it’s an initiative that will only be pursued if it can truly add value to the user experience. Advertising and the enhancement of user experience just doesn’t sound like

InfluenceFinder at SMX London

I was at SMX London yesterday soaking up the buzz of the event. One key session that stood out for me was the Link Building Outside of the Box session. There’s a great writeup summary by Jaamit who was one of the few live bloggers at the event. SMX London