Black or White Hat? #Linklove teaches us that it’s better to be Grey Hat…

A while back, Red or Blue went to SES London, and while that was a great conference, with plenty of interesting seminars, Distilled’s event blew it out of the water in terms of new ideas, tips and tricks to try out. While the overall theme was “linkbuilding”, what we really

Mobile Searches: The Next Trend in SEO?

Today there are various devices that make it possible for individuals to browse the Internet while they’re on the go. Since it’s no longer necessary to be tied to a computer to get online, there is a whole new world of SEO being opened up. As companies are just beginning

A Lesson about Content and Content Distribution

I had the opportunity to attend a couple of the seminars on day two of the Search Engine Strategies (SES) conference held in London’s Queen Elizabeth II Conference Centre today, and I thought I’d share some of the things I learnt from what I heard.

Identifying High/Low Competition Keywords

When trying to decide what keywords you want your site to rank for, one of the most important things to take into account is how competitive your potential keywords are. But how can you work out the competition levels for any given keyword? There are a number of sophisticated tools

Measuring Social Media Success

Businesses and individuals with a personal “brand” to promote are urged to make their social media presence known on sites like Facebook, Twitter, Linked In, and other more industry specific sites. On these social networking sites, people can engage with others and create a strong network simply through sharing resources

How Facebook Helps Your SEO Strategy

Facebook may have started as a place for teens to connect, but since it launched it has grown to be a staple for all things online – including marketing! As a result, Facebook can play a major role and help your SEO strategy in a number of ways. Some are

Spread Brand Awareness to Enhance SEO Strategy

Believe it or not, there are some SEO strategies that do not need technology to be effective. Or, in the very least, not the technology that you would usually think of when it comes to SEO. While you work to get your business off the ground and increase online exposure

Google Instant and What it Means for SEO

By now you’ve probably heard the news about the new Google Instant application that offers search results as you type. When Google launched this new search engine, they claimed that the main motivation behind its creation was to save time for users. The application is designed to guess at the

Google Real Time Search: Brands that Dominate a Letter

Since the launch of Google Instant, many of us in the world of SEO have been having a bit of fun with the tool to determine how this might transform our strategies. The most notable change that will come from the launch of Google Instant will be the sudden need

Are Social Networks Taking Over as an Information Resource?

A recent UK study shows that an increasingly large number of people are relying upon Facebook and Twitter for information rather than using a search engine to find details about news or search for other basic resources. Search engines still seem to be leading the race in the UK at