Google at MediaPro – The Acceleration of Everything

I was at the MediaPro conference on Tuesday, which was an interesting change of pace for me. As a search marketer, it can be very easy to forget that to a lot of people in the wider world of marketing, “digital” is a bit of a scary concept, which is

How SEOs can take advantage of the closure of the News of the World

It’s been nigh-on impossible to avoid the coverage of the controversy swirling around the News of the World, as they become ever more implicated in the hacking of phones belonging to people from Milly Dowler’s parents to the families of victims of the July 7th bombings. The shock and outrage

Google+ and what it means

{EAV_BLOG_VER:02c806a026996905} For a while now, we’ve noticed the spread of the “Google +1″ button as Google rolled out their rival to Facebook “Likes” both in their search results and by providing the code for webmasters to add the button to their own sites. And it has also been announced that we’ll

A Google A Day Keeps Boredom Away

Just a very brief post on an interesting little game we stumbled across on google.com. Just under the search bar, you’ll see a question: If you click it you’ll go into a different version of Google, called A Google A Day, where you can search “Deja Google”, essentially a cached

Do Google voice and image search mean the death of Keywords for SEO?

I just noticed that Google has introduced a couple of quite exciting new features to their standard search bar, at least on the US version (what’s with that, why do we have to wait so long for all the shiny new toys?). I’m talking of course about the voice and

Keyword Eye: Visual Keywords for SEO Strategy

In business, everyone operates a little bit differently, and there’s a new tool that helps visual SEOs gather and interpret data in a way that works for them. Keyword Eye is a simple tool that builds off of Google’s keyword tool. Instead of presenting the information with charts and numbers,

Black or White Hat? #Linklove teaches us that it’s better to be Grey Hat…

A while back, Red or Blue went to SES London, and while that was a great conference, with plenty of interesting seminars, Distilled’s event blew it out of the water in terms of new ideas, tips and tricks to try out. While the overall theme was “linkbuilding”, what we really

How Facebook Helps Your SEO Strategy

Facebook may have started as a place for teens to connect, but since it launched it has grown to be a staple for all things online – including marketing! As a result, Facebook can play a major role and help your SEO strategy in a number of ways. Some are

Google Instant and What it Means for SEO

By now you’ve probably heard the news about the new Google Instant application that offers search results as you type. When Google launched this new search engine, they claimed that the main motivation behind its creation was to save time for users. The application is designed to guess at the

Google Real Time Search: Brands that Dominate a Letter

Since the launch of Google Instant, many of us in the world of SEO have been having a bit of fun with the tool to determine how this might transform our strategies. The most notable change that will come from the launch of Google Instant will be the sudden need