Is it a restaurant, a plumber, a locksmith, or a supermarket? Awful search quality from Google

Google has been catching a lot of heat at the moment with many people saying the recent algorithm updates have made search quality worse.  I thought I would chime in on this debate by showing a truly bizarre set of results:

Maximise your Local search visibility in just 5 steps

There always seems to be a note on the marketing plan to capture traffic from natural search. Many companies either depend on footfall from people in the region or benefit from visitors searching for regional keywords. With search engines becoming more “universal” and featuring more local results in their main