Google at MediaPro – The Acceleration of Everything

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I was at the MediaPro conference on Tuesday, which was an interesting change of pace for me. As a search marketer, it can be very easy to forget that to a lot of people in the wider world of marketing, “digital” is a bit of a scary concept, which is

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Red Or Blue SEO ProTip – #journorequest

Super short post today, to share a little tip with you all. It seems more and more these days like the work of an SEO is becoming about making awesome content. The real struggle is convincing people to link to it. But no more! There are actually a huge number

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Do Google voice and image search mean the death of Keywords for SEO?

I just noticed that Google has introduced a couple of quite exciting new features to their standard search bar, at least on the US version (what’s with that, why do we have to wait so long for all the shiny new toys?). I’m talking of course about the voice and

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Black or White Hat? #Linklove teaches us that it’s better to be Grey Hat…

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A while back, Red or Blue went to SES London, and while that was a great conference, with plenty of interesting seminars, Distilled’s event blew it out of the water in terms of new ideas, tips and tricks to try out. While the overall theme was “linkbuilding”, what we really

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A Lesson about Content and Content Distribution

I had the opportunity to attend a couple of the seminars on day two of the Search Engine Strategies (SES) conference held in London’s Queen Elizabeth II Conference Centre today, and I thought I’d share some of the things I learnt from what I heard.

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Measuring Social Media Success

Businesses and individuals with a personal “brand” to promote are urged to make their social media presence known on sites like Facebook, Twitter, Linked In, and other more industry specific sites. On these social networking sites, people can engage with others and create a strong network simply through sharing resources

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Can Advertising on Twitter Add Value?

Twitter has been talking about introducing an advertising program to the network with the incorporation of sponsored tweets. They promise that it’s an initiative that will only be pursued if it can truly add value to the user experience. Advertising and the enhancement of user experience just doesn’t sound like

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