A Lesson about Content and Content Distribution

I had the opportunity to attend a couple of the seminars on day two of the Search Engine Strategies (SES) conference held in London’s Queen Elizabeth II Conference Centre today, and I thought I’d share some of the things I learnt from what I heard.

Is the Art of Copywriting Dead Due to SEO?

Copywriting for websites online has undergone changes in recent years due to increased knowledge about SEO strategy that business owners have. It used to be that copywriting was strictly about trying to engage clientele and appeal to them directly with creative marketing content to let people know who you are